CA: Hillsman Nails It in Clean Elections Ad

Ad man Bill Hillsman just may be the savviest media consultant in politics. That's probably in part because he's not a political media consultant -- not a typical one anyways. Hillsman also works in the business world and enters the political realm mostly to do amazing work for candidates he personally believes in, typically from outside the major parties. Hillsman has done famous ads for Paul Wellstone, Ned Lamont, Ralph Nader, Jesse Ventura, and Kinky Friedman. For dyed-in-the-wool progressives like myself, that's a mixed bag, but it speaks to the depths of Hillsman's frustrations with politics as usual.

That probably explains why he's jumped into the fight over California's Proposition 89 -- a clean elections and campaign finance clean-up act stirring up a hot debate in California. His new ad for the issue doesn't even look like a political ad -- its production values are too high-end.

Polling shows Proposition 89 is in a fierce battle, but as Hillsman's ad makes clear, the big money interests are actually shooting themselves in the foot. Spending tens of millions of dollars on nasty ad campaigns to try to destroy popular initiatives, these corporate interests are angering voters. Hillsman goes ninja style and turns these frustrations into a powerful argument for campaign finance reform. This is a tough race -- no one doubts that given the array of powerful interests uniting against it. But if they pull it out, it'll be because of hard work and imaginative thinking from these advocates, who are being massively outspent.

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