Memo to Kerry (And All Politicians) - How to Apologize

I have a real problem with how media and political types apologize. If I ever attempted to apologize for something stupid I did the way John Kerry just did, or the way Mark Foley did (right after the apology release the info that he believed he had been molested as a child and was an alcoholic), or countless others - the apology wouldn't be accepted, and if I was apologizing to a woman I'd promptly get slapped.

I was just over at National Review Online's The Corner blog, and a reader sent in the following to Jonah Goldberg. We could all learn from it:
Real apologies
  1. Never contain the phrases "my words were misinterpreted" (to make it or "any [one] who was offended." These are weasel words. Nothing is an apology which attempts offload blame or place blame anywhere but on the person making the apology. Such "apologies" should never be accepted.
  2. Never transition to an attempt to balance the scales by showing any other party is wrong in any way. Such "apologies" should never be accepted. Indeed, they should be condemned not just as unmitigating excuses, but as abuses in their own right.

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