Obama's Potential Campaign Strategy


The recent formation of Barack Obama's presidential exploratory committee has many people speculating about his electability due to his apparent inexperience, and lack of a record.

His inexperience speaks for itself, and I wouldn't bank on his electability either. But, since he is most recent Democrat to officially declare his potential candidacy, and the media eating it up, it's a good time to ask these questions.

The question I plan to ask (and offer an answer to) now, is what Obama's campaign strategy will be. What would be his strategy? As a resident and voter in Massachusetts, I witnessed firsthand Deval Patrick's successful quest for governor. Based on what we've seen so far, I believe that Barack Obama's potential presidential campaign will be in the mold of Deval Patrick's. I'll explain after the jump:Deval Patrick's campaign was full of platitudes and rhetoric about "hope." His campaign slogan, "Together We Can," became the instant response to tough questions about how he planned to accomplish his expensive plans for the state. Deval Patrick also ran as an outsider who would allegedly reach out to both parties in order to get things done. He probably campaigned just as much against "politics as usual" as he did against his Republican opponent, Kerry Healey. Meanwhile, those of us who back Healey were instinctually branded racists for not backing Patrick. His race, combined with his "message of hope," made him the "feel-good-about-yourself" candidate. I can't tell you how many stories I heard of Healey supporters who asked Patrick supporters why they were voting for him, and got some fluffy response about how good his "together we can" message made them feel.

And we're already starting to see Barack Obama (and his supporters) do the same thing Deval Patrick did, as is evident by the welcome message on Obama's exploratory committee website. He says, "I've been struck by how hungry we all are for a different kind of politics." And that "we have to change our politics, and come together around our common interests and concerns as Americans," and laments the partisanship that exists today and how "our leaders in Washington seem incapable of working together in a practical, common sense way." Fluff, not substance.

In the end, what does that mean? Just as Deval Patrick is now learning that "together we can" doesn't balance the budget or pay for all the ridiculous programs he wants to introduce to my state, Barack Obama's fluffed-up message about changing politics doesn't hide his inexperience or lack of a record.

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