Obama's Primary War Chest

As Matt Singer reported earlier, Barack Obama has astounded everyone with his unheard of take in the second quarter. The numbers are staggering. $32.5 million dollars raised in three months. He handily beat Hillary Clinton ($27 million), and positively crushed John Edwards ($9 million). The number of people donating to his campaign is unprecedented at such an early stage of a race. 258,000 added to his coffers. Most importantly, Obama has allocated aside the vast majority of his war-chest for the primary election. $31 million of this quarter's take will be available to use on ads effective immediately.

So what is Obama doing with all the cash? Well, if you live in Iowa, chances are you've seen the following ad. The key for Obama, like Mitt Romney on the GOP side, is to introduce himself to the American public. When you rake in these kinds of totals, that task is much, much easier.

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