Team Fred Explains Fundraising

Phil posted yesterday about Fred Thompson's lower than expected fundraising effort so far. This prompted much speculation over whether Fred's fast rise in the presidential contest was overinflated and due for a reality check.

In response, Fred's team offered an explanation that makes sense. Keep in mind, that this is spin, but they make a good case. From National Review:

(1) In his first exploratory month, Thompson raised well over $3 million - more than 10x what Giuliani did in his first month and about 3x McCain. Here's the initial exploratory month (from the time they started taking money) for GOP candidates...

· Giuliani - total raised in first month (Nov. 15-Dec. 15): $258,660

· McCain - total raised in first month (Nov. 14-Dec. 14): $1,130,351

...

(2) Under FEC rules, you are not allowed to raise funds "in excess of what could reasonably be expected to be used for exploratory activities". Thompson has raised an appropriate amount for an exploratory phase. Note, however...

(3) So far we've utilized no direct mail or telephone fundraising, and we have a burn rate below 20% - far below the other candidates.

Captain Ed concurs:

We already know the Q2 fundraising for the current candidates. Extrapolating his fundraising to a full quarter, Fred would have raised $9 million as a non-candidate. That's what John Edwards raised in Q2 as a top-tier Democratic candidate, and only $2 million below John McCain. Had he met the $5 million goal, he would have outraised Romney and come just below Giuliani.

I think that Fred has no reason to panic. In fact, I'm a little suspicious of these themes of impending disaster halfway through the year before the primaries, especially for candidates and non-candidates who draft double-digit support in national polling.

Yep, the problem here is not one of money, but of managing expectations. Someone let it slip that the money was going to be around 5 million. If that was not an official number, someone from the campaign should have been out in front of that to reset the expectations. But even so it's probably not a big deal and not even fatal for the Thompson campaign.

However, big sighs of relief from the Giuliani, Romney and McCain camps. Now they know that Fred Thompson is human after all.

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