One of Top Three Word Brands in the World

Al GoreWant to know the future? Take the pulse of a business leader who gathers more information on marketing than any of us. His advice? Own a word. One word that has value and meaning and that leads to world wide recognition. What's one of the top three? Al Gore. In fact, it's one of the top words world wide. Gee, I wonder which country could use some respect around the world. I saw a bumper sticker the other day: "Al Gore 2000. Sounds pretty good now doesn't it?" I could think of a few things we would and wouldn't be doing.

How has Gore distinguished himself in the past six years? Why does his name have value and the Bush name much less so. By the way, if you think the Bush name has value you're probably a good person who listens to Rush, Faux News, Bill O'Lielly and read lil green footballs. You're also seriously deluded. Please remember, blogs are about facts and opinions. You're entitled, we all are. Back to Gore.

There are three things that stand out. His environmental work has been stellar. The movie is not my favorite but it is quite factual and has raised awareness for many. After a period of relative isolation and distance following the 2000 election he was an early opponent of the war and a passionate defender of the Constitution. He could win the Democratic nomination even if he enters 'late' (is October 2007 late??) and would likely win the general. So why isn't he running? You'll have to ask Al. What do you think? Should he? Will he? He's got the brand, does he have the will?

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