Giuliani, Thompson Lead in Latest Polls

The latest USA Today poll has Rudy Giuliani, Fred Thompson, John McCain and Mike Huckabee all gaining while Mitt Romney falls 4%. Fred Thompson only gained 3% in this poll taken over the weekend, the first since he announced he's a candidate. Pretty modest numbers for a new candidate. The numbers also suggest as I noted earlier that McCain is indeed back in the race and must now be repositioned back into the top tier.

However, the latest Rasmussen poll shows Thompson leading Giuliani 26% to 22% meaning Fred took some votes from America's Mayor. The Rasmussen poll has historically had Giuliani closer to the field than others so no great change. That's a four point jump for Thompson, not a significant leap but something he may be able to build on.

With regard to Fred Thompson, I expected to see at least an 8-10 point surge after his announcement, but his long, drawn out pre-campaign nullified any great bump. The numbers I find intriguiging for Thompson is the high percentage who don't know him:

Thompson is significantly less well known than Giuliani or McCain - 28% of Republicans say they've never heard of Thompson, compared with 8% for Giuliani and 9% for McCain.

Among those Republicans who know all four leading contenders, Giuliani and Thompson are essentially tied. In a head-to-head race among all GOP voters, Giuliani bests Thompson by 13 points, 53%-40%.

How can 28% not know who Fred is? That says to me that he was not very effective in getting his name out over the summer, a major campaign flaw and unforgiveable for a candidate who has been on a top-rated show for a couple of years. Apparently, those who do know of Thompson like him as he is tied with Rudy in that category.

Ron Paul, Sam Brownback, Duncan Hunter and Tom Tancredo all posted the usual horrid numbers. It's surprising that Ron Paul hasn't broken 4% in any USA Today poll given his supposed clout in the race and his landslide victories in text and internet polls. I guess it doesn't translate to the real world.

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