Edwards Appearance is Lackluster

Democratic presidential nominee John Edwards purchased airtime on MSNBC to provide a response to President Bush as a way of boosting his position in the Democratic primary polls where he is stagnating in third place. Well, if he wants to go up in the polls, this advertisement/address will not do it.

Mainly this is because Edwards' address repeats generalized talking points that do not distinguish him from others at all. Furthermore, he essentially says that de-funding the war should be the direction congress takes. This is a problematic suggestion to say the least.

Edwards fails to address one thing: how could he expects a plurality of Democrats to go along with complete troop de-funding. Other than with a very small percentage of the Democrats in the House, complete de-funding has never been a plurality opinion in the Democratic House. The Dems have instead advocated a phased withdrawal - a slow withdrawal over a period of time.Additionally, many Blue Dogs are nervous about voting for a phased withdrawal feeling that it would kill their chances for re-election.


The television response is a novel public relations approach, but it is also a wrongheaded strategy on a number of levels. First, why would Edwards book time on MSNBC when the ratings for the network have never been that good? (MSNBC's top rated program "Countdown" is crushed nightly by the "O'Reilly Factor" in terms of viewers 3 to 1) Additionally, the left leaning audience that MSNBC reaches is not where Edwards needs to gain traction. He has long since been courting the far left base. What he needs to do is court those who may be more centrist or traditionally liberal. He is in third place behind Hillary Clinton and Barack Obama; if he wants to gain ground he needs to reach out to new voters, not to go on TV to tell an audience that generally agrees with him that they should all agree

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