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Citizen McCain

Posted Mar 1st 2007 1:59PM by Ben Greenman
Filed under: Elections, Media, Pop Culture, Republicans, GOP, John McCain

John McCain announced his candidacy last night on the Late Show With David Letterman, and his decision is once again stirring up talk about the overlap between politics and pop culture. The idea of a presidential candidate coming on a comedy show is nothing new. Cue Nixon on Laugh-in. Cue Clinton on Arsenio. Cue John Kerry riding onto the set of the Tonight Show on a motorcycle.



But McCain's appearance isn't quite the same as Howard Dean doing damage control on Letterman and the Daily Show following his momentum-celebrating (and momentum-killing) scream. Those are cases of politicians needing to borrow some lightness from late-night TV. This was a case of late-night TV borrowing gravity from politicians. This is not a universal trend. It's limited to Letterman, mainly, and to some degree to the Daily Show, and it dates back directly to September 11, 2001.

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After the attacks on the World Trade Center, everything was news, or related to the news, and the insignificant bordered on the offensive. It was too soon to laugh for a little while, and then it was just barely permissible. On September 17, Letterman returned to the air – the first major national host to do so – with a somber, memorial show. He delivered his monologue from behind his desk, commending Mayor Guiliani and celebrating New York's firefighters and police officers. Dan Rather, the main guest that night, broke down crying while he was reciting "America the Beautiful." Since then, the nation has been at war, against terrorism, in Afghanistan, in Iraq, and Letterman has not only maintained a steady pulse of more serious guests but has decided, for the most part, not to use them as comic relief.



It's not that McCain wouldn't have appeared on Letterman eight years ago. But if he had, he most likely would have participated in a sketch, or read a Top Ten list, or had a highly choreographed interview. The main point would have been to appeal to younger voters and establish himself as a human in a political arena filled with plastic statues. Last night, McCain made a few jokes about getting old, but soon enough he and Letterman settled into what has become an important point of the Late Show these days: frank discussion of the war and its consequences that, if not exactly middle-of-the-road (Letterman consistently appears to be a staunch opponent of the war), managed to address the concerns of a large number of Americans.

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