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The Anatomy of a Right-Wing Hit Job: The Story of John Edwards' Haircut

When is the mainstream media ever going to catch on to the obvious right-wing smears that pop up every election cycle? This week we were treated to the same old political trick the Republicans do to almost every Democratic presidential candidate -- the expensive haircut!

How many times do you have to see this movie before you get bored by it? Or even catch on to what's happening?

Remember Bill Clinton's supposed $200 haircut? That was later completely disproved, but the late night comedians got a hold it and it was way too late. The damage was done already. How many people heard those jokes and heard conservative radio and Fox News Channel talking about it? Millions upon millions. How many heard that it was later shown to be untrue? Maybe eight people, maybe.

Then it was John Kerry's $75 haircut. Then that got bumped up to a $1,000 haircut. And one conservative blogger estimated that it even cost $15,000. Other than the fact that this is absurd, why do you think we never hear about Republican candidates' haircuts? You don't think we could find one Republican getting a $75 haircut? How about Mitt Romney? It looks like it would cost $75 just for the gel he puts in his hair everyday.

You know what? Mitt Romney is rich. So is John Edwards. So is almost every candidate running. And they're running for president. It's okay for them to get haircuts that are more expensive than ours.

Well, I'm not so sure Dennis Kucinich is very rich, but you see my point. Man, if they catch Kucinich with a haircut over $20, you know I'm right about the right-wing attack machine.

So, why do they do it? Why do the Republicans conjure up a haircut story every election cycle?
Two obvious reasons. Paint the Democrat as a limousine liberal out of touch with the common man. The Democrats do this back to the Republican candidates when they ask them about the price of groceries. A variant of this has been done to George H. W. Bush and Rudy Giuliani. By the way, technically it's the press doing both, but in reality, those stories either get blown out of proportion or get planted.

The Democrats take the milk and cookies stories and talk about them constantly until everyone is buzzing about how the Republicans don't know the plight of the average Joe. On the conservative side, it's just a flat out plant. They almost always start on Drudge. That's your first clue that it's a plant. And then they get picked up by a friendly paper (either Rupert Murdoch's New York Post or Richard Mellon Scaife's Pittsburgh Tribune-Review) or, of course, Fox News Channel.

The second reason they do it is because they want to make the Democratic candidates seem effeminate, or even gay.

In the Kerry haircut story, Craig Kilborn filled in the blanks, in case you weren't getting the innuendo:

"A lot of people are wondering if John Kerry supports gay marriages. Here's a hint ... he gets $1,000 haircuts."

Craig Kilborn is a comedian and certainly wasn't in on this right-wing hatchet job. But that's what's great about this particular kind of smear. You throw it out there and the jokes right themselves.

Perfect case in point is what they did to John Edwards this week. First, they said he gets $400 haircuts. That part of the story appears to be true (if I had his money, I might get $400 haircuts, too; I doubt it, but I might). But get a load of this part of the AP story:

"FEC records show Edwards also availed himself of $250 in services from a trendy salon and spa in Dubuque, Iowa, and $225 in services from the Pink Sapphire in Manchester, N.H., which is described on its Web site as 'a unique boutique for the mind, body and face' that caters mostly to women."

That's as big a hit job as you can do on a guy. The title of the article even mentions the word "pretty" and so does the first sentence of the piece. This is the official way of calling John Edwards the same word Ann Coulter used. They are not using the f-word, but they're all but saying it.

Now, when you read all the way down toward the end of the article, you find out, that the earlier description is completely misleading:

"Pink Sapphire co-owner Ariana Franggos said the two payments last month_ $150 on March 7 and $75 on March 20 - were for doing Edwards' makeup for television appearances. She handles makeup for local television personalities and was referred to Edwards through that connection.

'This poor guy. I'm telling you, I promise he's not in here getting facials and cucumber peels on his eyes or anything,' she said."

In other words, he got makeup for a TV appearance -- as every single person going on TV does, including all of the other candidates. So, why even mention the Pink Sapphire and talk about how it mainly caters to women? What possible relevance or purpose could that have if they were just doing television makeup for him?

Well, the purpose is clear. Pull an Ann Coulter on him, without actually saying the word. Accuse him of being gay, or at the very least effeminate, without outright saying so. This kind of politics is despicable when one side does it to another. But it's even worse when journalists play along. It's the same trick every time, the press needs to wake up and stop being an accessory to a smear job.

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Mo Rocca appears on a bunch of shows, including CBS News Sunday Morning (with the indescribably wonderful Charles Osgood), The Tonight Show on NBC, and NPR's Wait Wait... Don't Tell Me! He's a sometime judge on Iron Chef and was featured on Telemundo's Amore Descarado. Last year he starred on Broadway in the 25th Annual Putnam County Spelling Bee. His expose "All the President's Pets" was published by Crown in 2004.



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News Bloggers

Mo Rocca appears on a bunch of shows, including CBS News Sunday Morning (with the indescribably wonderful Charles Osgood), The Tonight Show on NBC, and NPR's Wait Wait... Don't Tell Me! He's a sometime judge on Iron Chef and was featured on Telemundo's Amore Descarado. Last year he starred on Broadway in the 25th Annual Putnam County Spelling Bee. His expose "All the President's Pets" was published by Crown in 2004.

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