"If selling fiction is good enough for our military then it's good enough for NASCAR" - The Colbert "Word" is less about NASCAR and more about Jessica Lynch and Pat Tillman and the fact that the military lied about their stories.
The Committee on Oversight and Government Reform holds a hearing entitled "Misleading Information from the Battlefield." - Below is Jessica Lynch speaking to the Committee. You can watch Pat Tillman's brother Kevin speaking about this here.