The Simpsons movie opens July 27th and its marketers are working overtime: opening Kwik-e-Marts (Times Square, Burbank); running the Springfield contest (Vermont won), and stalking random journalists. We just got an email telling us we'd been cartoonified by Simpsonizeme.com. Attached to the email: a contributor photo of us from seven years ago and the above. Um, flattering. Still, we agree with the critical consensus that the movie's come too late and that all this marketing reeks of desperation. But we've been wrong before. Are you going to see it?
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Simpsons Marketing Campaign on Crack
Posted Jul 16th 2007 12:04PM by Ada Calhoun
The Simpsons movie opens July 27th and its marketers are working overtime: opening Kwik-e-Marts (Times Square, Burbank); running the Springfield contest (Vermont won), and stalking random journalists. We just got an email telling us we'd been cartoonified by Simpsonizeme.com. Attached to the email: a contributor photo of us from seven years ago and the above. Um, flattering. Still, we agree with the critical consensus that the movie's come too late and that all this marketing reeks of desperation. But we've been wrong before. Are you going to see it?Mo's Video
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Reader Comments ( Page 1 of 1)
1. Sure I will go I don't think its too late I think lots of middle age people like myself grew up on the Simpsons and will want to see the movie.
k
Kim at 1:48PM on Jul 16th 2007
2. Am I going to see it? YES, I can't wait! The previews are terrific, the characters are well known and well loved, the publicity stunts are cute and well done. It's always hard to say how well a movie will do. But I'd be surprised if this weren't a solid hit. It's not for nothing that it's the longest running animated show in history!
David at 2:06PM on Jul 16th 2007
3. I will go see it! and i agree, it's not too late...most people that are going to see it will be in their late 20's early mid 30's...most of us were there for Tracy Ullman and remember the crudely drawn family. It passed a "kids cartoon" years ago and yes, there is a very good reason it's the longest running sit-com ever! it think marketing is just having a plain old ooodly goodly good time with the whole durn doodly thing!
tina zukaitis at 3:18PM on Jul 16th 2007
4. You bet! gonna get my tickets early
Jessica at 4:03PM on Jul 16th 2007
5. I personally am amazed at the fact the show has lasted as long as it has.
The movie will just be a rehash of the same old crap that the show has been using since it was inflicted on the public.
A.Shadefoot at 4:27PM on Jul 16th 2007
6. I won't go to the theatre to see it, but I'll rent it when it comes out. I'm almost 50 and I still love the Simpson's! Sure, it's a little crude, but it's also hilarious. And a good laugh is always a good thing.
Wendy at 5:42PM on Jul 16th 2007
7. If you want to check out something funny,
http://www.fakebuddy.com/
There are some seriously funny characters!
Jackie at 6:03PM on Jul 16th 2007
8.
The show hasn't been any good for the past 6 years so I'm not expecting much, but I'll go see it on the 1% chance that it'll actually be of the comedic quality the show had in the mid 90's.
Peter at 6:39PM on Jul 16th 2007
9. Ada, you are one fugly freak from hell...you're a pathetic blogger and what you're writing has no merit whatsoever...you are a ginormous loser and idiot. Get a life.
Brian at 7:37PM on Jul 16th 2007
10. "'MAKE' MY DAY" ON PURE MESCALINE INSTEAD!!!!
GARY MIKE COLASUONO at 2:38AM on Jul 17th 2007
11. "'MAKE' MY DAY" ON PURE MESCALINE INSTEAD!!!!!!!!
GARY MIKE COLASUONO at 2:36AM on Jul 17th 2007
12. ----------------
MORTGAGE INDUSTRY EXPOSED!!!
What every borrower must know
http://www.rmdirect.net
Mortgage rates at 9:30AM on Jul 17th 2007
13. Desperation? Anything that goes wrong with the campaign works in its favour, because you can simply write it off - or attribute it to - the Simpsons' punk ethos.
I got over-charged for Buzz Cola at 7-11. Was I upset? NO!
I ended up getting my money back, gracious apologies from the clerks, and a full-on Apu experience: I was over-charged, gouged if you will, on an unnecessary and already over-priced product.
If you can't appreciate the wicked satire from that blunder, your attitude will be as above.
Loosen up and enjoy the campaign. It's the best media bombardment I've ever experienced. I will be trolling all the local theatres this week to find out who has an advance screening so I can get in.
And you'd better believe OODLES of people will want to see this movie.
As the digg comments point out - internet buzz is rather absolutely meaningless.
Krupo at 2:09AM on Jul 20th 2007
14. Strange, my URL was recorded incorrectly above.
Krupo at 2:13AM on Jul 20th 2007
15. The Simpsons is a good way for some of us adults to forget our problems for awhile. Thats a good thing.
Alice at 1:45AM on Aug 6th 2007