News Bloggers

Mo Rocca has appeared on a bunch of shows, including 'The Daily Show,' 'I Love the 80s,'...

The Great Aquafina Joke--It's Tap Water!

People will buy anything! Set up a stand near Central Park in New York and offer people bags of "fresh air from the Alps" and you are sure to find suckers willing to pay you a few bucks for it.

Somehow in the last few years our family has joined the national trend of people purchasing water. Last year sales of bottled water were in excess of 2.6 billion cases costing around $15 billion. I'm sure my parents would laugh at the idea, and future generations will probably also guffaw at the stupidity of it. But today we all seem convinced that bottled water is somehow better than tap water. Evian. Perrier. Pellegrino. How ravishing it seems to be drinking water not from the good old faucet but from some Elysian spring in the French mountains or the Italian countryside, untouched by technology and grubby human hands. Of course we never think of what happens to that water as it gets bottled and stored and transported over thousands of miles. We don't think of botled water as water that someone got from some unidentified rivulet several weeks ago.

Now Aquafina has exposed our illusion that bottled water comes from a more elevated source than tap water by revealing that its bottled water is, in fact, drawn from tap water. A spokesman for the company says Aquafina botles will in future "clarify" this fact for discerning bottle readers. Yet industry observers say that the new revelation shouldn't make much of a difference. "Consumers have an affection for bottled water," writers John Sicher of Beverage Digest. "It's not an issue of taste or health, it's about convenience." I find this to be a ridiculous statement. Why on earth would people buy bottled water at the airport, for example, when there are water fountains outside every restroom? I suspect that if people know they were getting pretty much the same thing in the bottle, they would start to feel very foolish.

As for me, no more Aquafina. I'm going back to Chardonnay.

Reader Comments ( Page 3 of 4)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

New Users

Current Users

Mo's Video

The Sound of a Smoke-Free Barack...
Almost two years ago we speculated on how Barack Obama's voice would change if he stopped smoking. ...

Coming Soon

Most Commented On

    Coming Soon

Mo's Bio

Mo Rocca appears on a bunch of shows, including CBS News Sunday Morning (with the indescribably wonderful Charles Osgood), The Tonight Show on NBC, and NPR's Wait Wait... Don't Tell Me! He's a sometime judge on Iron Chef and was featured on Telemundo's Amore Descarado. Last year he starred on Broadway in the 25th Annual Putnam County Spelling Bee. His expose "All the President's Pets" was published by Crown in 2004.



Mo Rocca 180


© 2009 AOL LLC. All Rights Reserved.
AOL@News © 2009 AOL LLC. All Rights Reserved.
News Bloggers

Mo Rocca appears on a bunch of shows, including CBS News Sunday Morning (with the indescribably wonderful Charles Osgood), The Tonight Show on NBC, and NPR's Wait Wait... Don't Tell Me! He's a sometime judge on Iron Chef and was featured on Telemundo's Amore Descarado. Last year he starred on Broadway in the 25th Annual Putnam County Spelling Bee. His expose "All the President's Pets" was published by Crown in 2004.

BACK TO TOP