'Love' - New McCain Ad

By Greg McNeilly
Jul 8th 2008 12:09PM

Filed Under:eAds, John McCain, 2008 President

John McCain's campaign has a new :60 second spot titled "Love" airing in key battleground states and national cable. It's a kitchen-sink/biography spot.

It's a good ad.

But it has a lot in it.

It's a truly a positive contrast ad. It notes the difference between touchy-feel-good rhetoric and the tough results life that John McCain has lived. It's exit line is "don't hope for a better life, vote for one."

As a subtle contrast ads, it poses unasked questions about Obama:

-- Has Obama ever sacrificed for America the way McCain has?
-- Has Obama ever tackled an unpopular issue?
-- Has Obama ever challenged his own political party?
-- Does Obama believe the world is dangerous, or only American policy?
-- Does Obama ever not say what an audience wants to hear?

The ad's script reads:

ANNCR: It was a time of uncertainty, hope and change. The "Summer Of Love." Half a world away, another kind of love -- of country.

John McCain: Shot down. Bayoneted. Tortured. Offered early release, he said, "No." He'd sworn an oath. Home, he turned to public service.


His philosophy: before party, polls and self ... America. A maverick, John McCain tackled campaign reform, military reform, spending reform.


He took on presidents, partisans and popular opinion. He believes our world is dangerous, our economy in shambles.


John McCain doesn't always tell us what we "hope" to hear. Beautiful words cannot make our lives better.


But a man who has always put his country and her people before self, before politics can.

Don't "hope" for a better life. Vote for one.

JOHN MCCAIN: I'm John McCain and I approved this message.

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