Self-Satisfied New Yorker Cover Fails

By Tommy Christopher
Jul 15th 2008 9:29AM

Filed Under:eDemocrats, Republicans, Barack Obama, John McCain, Media

Unless you live in a cave, you have probably already seen the image to the right, the cover of the newest issue of The New Yorker magazine. Actually, some people who live in caves may already have it pinned to their wall.

David Knowles reported yesterday that the Obama campaign was not amused by The New Yorker's satirical cover, saying:
The New Yorker may think, as one of their staff explained to us, that their cover is a satirical lampoon of the caricature Senator Obama's right-wing critics have tried to create. But most readers will see it as tasteless and offensive. And we agree.
The McCain campaign agreed, and the cover has stirred enourmous controversy, plus an "answer cartoon" from cartoonist David Horsey, depicting John McCain as a demented, constitution-hating oldster with a pill-popping wife.

There seem to be two camps here: Those who think that the cover is offensive, and those who think it is a bold, clever indictment of Obamaphobia, and that the other camp are a bunch of humorless whiners who didn't get the joke. Case in point, The LA Times' James Rainey:
It seemed fairly obvious to me, my 8-year-old and, likely, the majority of readers of one of America's finest magazines that the cover drawing by Barry Blitt was a parody. In other words (for those still struggling with the concept), the joke was not on the Obamas but on the knuckle-walkers who would do them harm by trying to turn a couple of fresh-scrubbed Harvard Law grads into something foreign and scary.
That reminds me of a third camp: Those who think it is a brilliant satire of the Obamas. All three have a point, but camp #3 is closest to the mark.

Let me first say that I defend, 100%, The New Yorker's right to run the illustration, and my right to hate it. In their defense, The New Yorker knows its audience, and had no reason to think they would interpret the cover in any other way.

Unfortunately, that's also the problem. They can play the wide-eyed cherub at this publicity maelstrom, but they certainly had to know this cover would stir controversy, and that it would reach a much wider audience than their own. And that, I believe, was the point. The "cool kids" who read The New Yorker would all chuckle into their giant mugs of chai, while the rest of us "knuckle-walkers" twisted ourselves in knots, alternately denouncing the cover, or emailing it to 15 of our friends with the subject line, "I knew it!"

It's satire as global performance art, and I would be on my chair applauding if they had carried it off.

The problem, though, is that nowhere in the image itself is there anything embedded to let the viewer, knuckle-walker or not, know who is being satirized. If you saw the same drawing, without the New Yorker banner, how would you ever know that the drawing was not mocking the Obamas?

Of course, the "cool kids" will tell you that that's why it's so cool, man! It's like a mirror, y'know?

As a sometime humorist myself, I am vehemently against "hanging a lantern on it," (making the joke more obvious) but it is the job of the humorist not to muddy things up, either. The use of Osama Bin Laden's picture, and the burning flag, are so prejudicial that the burden is that much greater to execute the gag well.

Instead, what we have here is a pinup for every anti-Obama, anti-Democratic Party office, dorm room, or rest room, and a source of outrage for people who want their pictures of offensive stereotypes to be in service of a good joke, plus a reason for James Rainey to feel superior to all of us.

And in the end, there is also the disengaged voter, who has heard vague chatter about Obama from both sides, and wanders into that rest room. He gets that the picture is speaking in metaphors, but he doesn't know he's a knuckle-walker. He thinks he's just a regular guy who's too busy to watch hours of cable news. And the only context he has is, "Here I sit, broken-hearted..."

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